Saturday, December 09, 2006

Quick, Free Tools to Measure Internet Links to Your Arts Org's Website

Even if you are no computer or programming wiz, there is an easy-to-use and fun tool for seeing how well-linked your art organization's website is to other websites and major search engines. Wouldn't you like to know how well your website is positioned on the search engines compared to a similar organization in your market or city? Or what about comparing your website's position to a similar arts organization in another city of your size? With one quick search you can also find out whether your website comes up in the top three search results for a specific keyword in all the major search engines. At no cost, and only a few minutes of your time, you can compare how popular your website is compared to others.

These free services are available from Marketleap and are an easy way to start benchmarking how well your website is positioned to perform. Below are further details about each of the three tools. Try them out!

Link popularity check is a great way to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website. Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns.

Keyword Verification--Marketleap's verification tool--checks to see if your site is in the top three pages of a search engine result for a specific keyword. Some marketing experts say it's important to be in the top three pages of a search result because many people using search engines don't go past the third page.

Have fun with this!

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